PRESS RELEASE
Black Winch announces partnership with Posti to help manufacturers win at Product-As-A-Service
[Amsterdam, 8th April 2025] – Black Winch, the world’s exclusive authority in Product-As-A-Service (PaaS), is joining forces with Posti, Finland’s leading postal and logistics provider.
Together, we’re making it easier for manufacturers to launch and scale recurring revenue models.
Consumers are increasingly shifting to subscription-based business models, and companies need guidance in adopting them.
“Our customers want practical solutions to move from selling products to selling an outcome,” says Yann Toutant, CEO of Black Winch. “With Posti on board, we’re making that shift seamless, profitable, and scalable.”
“We’re excited to join forces with Black Winch to accelerate PaaS adoption. By combining their hands-on approach with our advanced logistics and fulfillment network, we’re helping businesses unlock new revenue streams while improving efficiency and sustainability,” adds Peter Ervasalo who oversees Posti’s operations in Sweden.
Seamless logistics act as the foundation of profitability in PaaS
A Product-as-a-Service model is truly viable only when equipment can be used by multiple users over its lifecycle. The ability to rotate assets efficiently among customers is the foundation of profitability. This makes logistics not just a support function, but a critical success factor for the entire business model.
Posti’s logistics solutions ensure smooth transitions between users, whether through efficient pick-up, refurbishment, or redistribution. This enhances both customer experience and the bottom line, turning circular logistics into a true competitive advantage.
Posti and Black Winch share a commitment to building a more sustainable, circular economy. Through the partnership, we can offer companies in the Nordics and Baltics a clear roadmap, seamless logistics solutions, and end-to-end support for the execution of the PaaS business model.
About Black Winch
Black Winch helps manufacturers transition to Product-As-A-Service by building and scaling recurring revenue models that drive profitability, shareholder value and circularity. From strategy and sales to funding and operations, we’re the doers who guide manufacturers through every step of the journey.
Learn more at www.blackwinch.eu
About Posti
Posti is a versatile, modern, and international logistics expert with 400 years of experience.
Today, they connect people and companies by delivering information, emotions, and goods with 17,000 experts across the Nordic and Baltic countries. They deliver and handle the logistics of nearly everything – e-commerce parcels, heavy freight items, postcards or love letters!
Posti is evolving and its transformation is built by a diverse pool of professionals from postal employees to digital developers and artificial intelligence experts. They take care for smoother flow of everyday life for you, companies and society while building a more sustainable future for us all.
Find out more at www.posti.com
