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Appliance-As-A-Service: Meet E-Lin Tan, Global Head of BlueMovement - BSH

Welcome to the first episode of the Product-As-A-Service Champions Podcast! Join us as Yann Toutant, CEO of Black Winch, discusses the fascinating world of subscriptions for home appliance with E-Lin Tan, Global Head of BlueMovement at BSH Home Appliances.

video

Appliance-As-A-Service: Meet E-Lin Tan, Global Head of BlueMovement - BSH

Welcome to the first episode of the Product-As-A-Service Champions Podcast! Join us as Yann Toutant, CEO of Black Winch, discusses the fascinating world of subscriptions for home appliance with E-Lin Tan, Global Head of BlueMovement at BSH Home Appliances.

E-Lin Tan
Global Head of BlueMovement - BSH

Guest speaker

  • 20+ years within BSH group.
  • Assignments in Germany, Asia Pacific and North America.
  • Experience within the chemical, semiconductor and consumer appliance industry. 
  • Broad span of interest and experience from Technical to Marketing and Sales, and Business Development with the consumer, people and sustainable business at heart.

About Bosch

The Bosch Group is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe.

Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology.

With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability.

Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products.

With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources.

Appliance-As-A-Service

BlueMovement is a corporate start-up of BSH Home Appliances Group.

Since 2017, BlueMovement aims to make consumers’ lives more carefree, sustainable and affordable by making owning home appliances obsolete.

For a fixed monthly fee, customers enjoy a hassle-free experience with repairs, replacements, and maintenance included.

At the end of their lifecycle, appliances are returned to BlueMovement, where parts and materials are reused to promote circularity.

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Key insights


"You don’t really want to have a washing machine for the sake of having a washing machine, you want to have clean clothes, you want access to the service to clean clothes."

"With as-a-service, consumers don’t have the inconvenience of unplanned stress when the washing machine or the dishwasher breaks down because we also take care of repairing - it’s all in that monthly fee."

"The asset that otherwise might end up as an e-waste is actually taken back by us, we refurbish it and we actually bring it to the second and third life and the consumers who come to us they want this sustainable choice, they want to have a sustainable option."

"There is a strong trend, not to mention the consumer trend, especially Gen z and millennials, it’s such a norm for them to subscribe and they are actually going to own the space and so as a market leader, as a big company who wants to still be relevant and strong, obviously we need to play a part in such an important trend."

"I firmly believe that in the end, when we want to maximize consumer value, not just business value, we have to seek out what is the gap, what is the pain, what is the want of the consumer and then chart out who is the best entity-wise to bring that value in the value chain to the consumer."

References


Bosch: https://www.bosch-home.com/

BSH BlueMovement https://www.bluemovement.com/nl-en

Article "Looking to a Sustainable Future of Business with BlueMovement": https://stories.bsh-group.com/en_DE/article/looking-to-a-sustainable-future-of-business-with-bluemovement-4357

Article "Fairown and BlueMovement Launched a Unique Product Buyback Solution for Bosch and Siemens Household Appliances in Germany": https://www.fairown.com/post/product-buyback-germany

Reuters Article "BSH Home Appliances: A Journey towards true Sustainability": https://www.reuters.com/plus/tbd-media-group/vision2045-1st-edition/bsh-home-appliances-a-journey-towards-true-sustainability